Beth Trier is Managing Director at Trier and Company, focusing on strategic positioning, brand strategy and new business development. Beth has more than 20 years of experience in strategic communications, specifically dealing with technology, both start-ups and established enterprises. Beth’s area of expertise within the technology sector includes: enterprise software, financial services, mobile, local search, Web 2.0 and consumer technologies. Show More >
Beth started Trier and Company in 2001 with the vision to build a communications agency that would break new ground in technology markets, employment practices and client service. Today, she continues to guide the firm’s mission and values, overseeing operations, business strategy and development, and providing counsel to clients.
Prior to Trier and Company, Beth was Director in the Technology Practice for Burson-Marsteller, the world’s largest public relations agency. She was a client leader for AltaVista, BEA Systems/Weblogic, Xerox (Document Software Group), DigitalThink, Documentum, Agilent, and Sun Microsystems International. At Burson, She played a lead role in developing the agency’s new business initiatives in Silicon Valley, growing the Emerging Technology Group from 2 team members to a group of 13 and generating yearly revenues at 3.5M. Before joining Burson, she was Senior Account Supervisor at Lois Paul & Partners, a leading public relations firm specializing solely in technology. Clients included such Fortune 100 companies as Sybase, Powersoft, Lotus, Hypercom Corporation, Shiva, Tivoli and SMART Technologies. She was responsible for driving the global corporate positioning and product launches for several start-ups including OMNIS Software, iChat Technologies and DASCOM.
Additionally, she handled the opening and staffing of three new satellite offices for Lois Paul & Partners in Asia Pacific (Singapore) and Europe (London and Brussels). Prior to working with public relations agencies, she spent several years as a media relations consultant to various technology and financial companies, responsible for products launches of such products as Apple’s ‘Open Doc’, ‘Claris’ ‘E-Mailer’ and Schwab’s ‘Street Smart’.
From 1979-1986, Ms. Trier was an editor at the San Francisco Chronicle covering the fashion and retail business market, both domestically and internationally.
Vice President – Digital and Media Communications
Valerie Beaudett has over 17-years of experience that spans a broad spectrum of marketing functions including marketing communications, public relations, analyst relations, thought leadership, digital/social communications and customer reference programs for technology companies. Valerie’s primary function is strategic public relations including messaging and positioning, media relations, analyst relations and building customer references to fuel the PR engine. Show More >
Over the years Valerie has not only built solid media relationships, she has used her creativity in crafting narratives and stories that drive coverage for our clients. She has worked in both larger corporations and start-up environments and has experience in messaging, positioning, launches, copywriting, and blogging.
Valerie holds a Bachelor of Arts in Communications and Pre-Law from San Francisco State University.
Investor Relations Consultant
Formerly a stockbroker with Merrill Lynch, David is a well-known investor relation professional exclusively for technology companies. His area of expertise is investor relations marketing, investor relations communications and crisis communications. Show More >
With such clients as PeopleSoft, SAP and Logica, David brings a global approach to IR to Trier and Company. In the days of the dot com, when IPO’s were as ordinary as a morning latte, he worked with emerging technology companies including Mediaplex, Digital Think, CMGI, Roadhouse and Mastermind. He holds a Bachelor of Arts degree from Stanford and Masters of Business from UC Berkeley.
Account Director, Consumer and Vertical Media
Pamela is Trier and Company’s go-getter in the areas of local search and consumer technologies. Her work with NearbyNow, Westfield Shopping Centers, Mypet.com and others has enabled her to make noise for our clients. Show More >
Prior to Trier and Company, she was an account director at Reichert Communications in San Francisco, where she helped launch start-up companies such as Pivia Software, MetaLINCS and BackDRAFT into public realm. Other clients include Actuate Corporation, Accovia, Inc., Enterprise Ireland and Valista.
Formerly an account executive at Phase Two Strategies, she played a vital role on the PeopleSoft team and helped launch PeopleSoft 8. Other clients included Candle Corporation, iVendor and Matrix Semiconductor. Pam began her PR career at i.e. communications, a public policy and media advocacy consulting firm working with Planned Parenthood, The California Wellness Foundation, United Airlines and California Proposition 10 (Children and Families Act of 1998). Pam has completed extensive course work in Communications, Radio & Television Newswriting and Multimedia News.
Pamela holds a B.A. degree in Political Science from the University of Colorado at Boulder.
Sr. Director – Integrated Marketing
Stacy Hollingsworth offers more than 20 years experience driving the development and execution of integrated marketing programs for leading tech, media and Fortune 100 companies. She works with Trier and Company’s clients to merge great PR, marketing communications and brand strategies to build and sustain market leadership. Show More >
Stacy successfully creates and drives traditional and ‘new’ marketing programs to bring brands to life, impact revenues, and reach targeted audiences. Her experience creating, managing, and executing pure marketing programs makes her a ‘jack of all marketing’ – from knowing what it takes, how to make it happen, and how to track it and make sure it is working, her approach to marketing is holistic and integrated. She creates brand strategy, identity and noise to reach and impact key audiences through targeted messaging, advertising, promotions, partner and sponsorship programs, PR, web programs and events.
Stacy’s clients have included HP, IBM, Microsoft, E*Trade Financial, Lucasfilm, Johnson & Johnson, Shutterfly, Sunset Publishing, and IBM – as well as many startups with Web 1.0, 2.0, and 3.0 business models. Since 1990, she has worked in Silicon Valley at marketing and PR agencies, in-house at Fortune 500 companies, running a top 100 Tech PR firm, and leading her own marketing services agency for 12+ years.
Stacy holds a bachelor’s degree in Marine Biology from Scripps College at the University of California, San Diego. Her marketing education comes from first-hand, real-world experience.
Senior Vice President – Consumer Technology
Duffy Jennings has compiled a distinguished career as a nationally recognized corporate communications executive, public relations consultant, journalist and freelance writer. He has worked with companies and clients in technology, e-commerce, consumer products and services, public policy, leisure, hospitality, sports, travel, and entertainment. Show More >
Through his corporate background as the senior communications executive for two Silicon Valley public policy organizations, a startup incubator, and a public e-commerce venture, together with his inside experience as a daily newspaper reporter and editor, Duffy’s expertise has increased brand awareness, growth and revenue for dozens of clients since 1993. Among them are PowerReviews, VendorRate, Joint Venture: Silicon Valley Network and the Tech Museum of Innovation.
Duffy previously served as vice president of strategic communications for the Silicon Valley Leadership Group, vice president of corporate communications for internet retailer Fogdog, and vice president of public relations for the San Francisco Giants. He was also a prize-winning reporter, editor and City Hall bureau chief for the San Francisco Chronicle and has been a freelance writer, public speaker, speechwriter and journalism instructor.
Duffy has appeared extensively on the national media – in connection with his own work and on behalf of his clients and companies – including CNN, ESPN, NBC, CBS, ABC, FOX, the Travel Channel, the Discovery Channel and the History Channel. Veteran actor Adam Goldberg portrayed Duffy’s character in the 2007 feature film, “Zodiac.” In addition to The Chronicle, his freelance writing has appeared in San Francisco Magazine, Rolling Stone, San Jose Magazine and the book Great Crimes of San Francisco.
Duffy belongs to the Silicon Valley chapter of the Public Relations Society of America, serving as master of ceremonies for its annual “Media Predicts” event. A native San Franciscan, Duffy earned his BA in print and online journalism from San Francisco State University.
Vice President – Media Relations
Alicia is the ultimate corporate communications professional. She has applied her creative energy, get-it-done style and knack for problem solving to Trier and Company since 2007 and is a key player in the agency’s success. Show More >
Prior to Trier and Company, she was director of corporate communications for Opsware Inc. (NASDAQ: OPSW), located in Silicon Valley. There, she oversaw all aspects of the company’s international public relations, media relations, analyst relations, and customer reference programs.
Alicia, or Lish as we call her, joined Opsware from Mediabolic, a digital home entertainment middleware provider, where she was acting director of corporate communications. Prior to Mediabolic she spent four years as a strategic communications consultant, and a freelance writer, published in Teen Magazine and Sports Illustrated for Women.
Alicia was a director for Phase Two Strategies’ B2B services. There she headed up such accounts as PeopleSoft and Intraspect. She joined the agency from buzz Divine, a divine interVentures Company, where she was part of the media relations team and oversaw International PR.
Alicia began her PR career at Crosby Securities, Inc., in New York City as Manager of Media Relations and Marketing. Before working in PR, she spent six years at various other Wall Street firms, including Drexel, Burnham & Lambert; Kidder, Peabody & Co. and Banco de Investimento Garantia, now part of CSFB.
Division Director – Analyst Relations
Amy has over 15 years of product management and corporate communications experience in the technology, telecommunications and financial sectors. She joined Trier and Company in 2005 and quite simply put – she’s our voice of reason. Show More >
Amy’s focus has been working to build and maintain strong industry analyst relationships with all types and sizes of companies – particularly pre-revenue venture backed start-ups. She works to develop plans designed to help communicate corporate and product strategies to the industry analyst community, driving positive and insightful recommendations, as well as positive reports, research, sales leads and comments to the press.
Prior to joining Trier and Company, Amy worked for Lois Paul & Partners, a leading public relations firm specializing solely in technology, as an Account Supervisor. She worked primarily on Fortune 100 companies including the Sybase and Lotus accounts. She also worked for several start-ups on positioning and product launches. Her experience there included researching and developing public relations plans, managing editorial calendars and budgets, client and analyst tours; as well as writing press.
Prior to this she was a Marketing Manager for Mysoftware Company, GTE, Continental Cablevision and Prudential Asset Management Company. This experience included all facets of the planning, development and tactical implementation of product and marketing communications programs.
Amy holds a Master of Business Administration from the University of Southern California and a Bachelors degree in Industrial Psychology from San Diego State University.
Senior Director – B2B Media and Industry Influencers
Over the last 15 years, Dana Dye has provided marketing and communications counsel to a broad array of technology companies — from emerging startups to global industry leaders. She is a well- rounded practitioner, using her expertise in corporate and product PR, exceptional writing ability and penchant for creative program execution to deliver outstanding results for her clients. Show More >
Dana has led global media and industry analyst relations for Genesys Telecommunications Laboratories, a customer service software subsidiary of Alcatel. Before Genesys, Dana was director of public relations for Quintus Corp., where she spearheaded the development of new company positioning and was responsible for increasing visibility of the company’s CRM and contact center software.
Earlier in her career, Dana worked in the technology practice of Padilla Speer Beardsley Public Relations, leading efforts on behalf of Microsoft, Iomega and Rockwell Automation, and was a regional marketing communications manager for Sprint PCS during the introduction of its nationwide service.
Dana holds a B.A. in English from the University of Minnesota, Twin Cities. She is a Knowledge Capital Group Certified Industry Analyst Relations Professional.