Every Technology Company Has a Story To Tell…

We’ll help craft yours into an integrated communications campaign.

Trier and Company is a global, integrated communications agency. We combine content marketing, social media and PR services to help technology companies build their brand and solve real business problems. Quite simply—We are tech communicators.

We have a deep bench and a broad range of skills and expertise, ensuring that we complement client teams in the most effective way possible. We help clients shape markets, outshine competitors and connect with the audiences and influencers who fuel business growth.

Trier’s areas of expertise:

  • Enterprise
  • Cloud Software & Services
  • Mobile & Data
  • Digital Marketing Platforms & Services
  • Analytics & Machine Learning Solutions
  • BPO & IT Services

How we do it

Our client base is filled with innovators: emerging growth technology companies, as well as big-name brands that are going through transformation. For each of these, we develop a custom strategy that integrates phases of discovery, communications, content marketing, social media and analytics. Explore each phase below:

approach_discovery
Before we write a single line or send a single tweet, we take the time to fundamentally understand the heart of your company, research your industry, and review all analytical data.

We want to know not only what you do but why you do it and what drives your company. We’ll pin point the benefits, features, and values that makes you exceptional. We’ll learn what your competitors are saying. We’ll share with you what we think you should be saying.

  • Brand Audit
  • Social Media Audit
  • Market Research
  • Competitor Analysis
  • Market Sentiment Analysis
  • Website Analysis

approach_communications
We deliver creative strategy and expertise to help technology companies – big and small and in between – craft the right story, at the right time, to the right audience.
  • Positioning and Message Development
  • Media and Influencer Relations
  • Company and Product Launches
  • Social Media Campaigns
  • Speaker, Events and Tradeshows
  • Awards and Reviews Programs
  • Media Training

approach_content
Our content marketing team of seasoned industry professionals help you craft your key brand messaging and corporate/product stories in the most impactful way possible.

We set you up for success by making all content optimized for social media, search engines, and trackable for measurement.

  • Content Creation
  • Contributed articles & Blog Posts
  • Website Content
  • Infographics
  • Content Marketing campaigns integrated with Inbound Marketing
  • Videos
  • eBooks
  • Whitepapers

approach_social
As of 2015, there are over 1.4 Billion* unique monthly visitors on Facebook, Twitter and Linked In alone. But it’s not enough for a company to just be on a platform and occasionally make a post or a tweet.

With our award-winning social media team, Trier will creatively engage and interact with your audience and spread your message to new customers. Best of all – we create social media campaigns and manage the digital marketing efforts for your company. We do it all and we do it so well…

* Alexa Global Traffic Rank

  • Social Media Strategy
  • Social media Audit
  • Multi-Platform Campaigns
  • Platform Customization & Branding
  • Content Schedules & Delivery
  • User Engagement
  • Community Management
  • Social Advocacy Programs
  • Customized data and analytic weekly reports

approach_analytics
Getting analytics is easy. In fact, with very minimal effort you easily see a dazzling visual array of visitor data, pie charts, heat maps and flow paths from dozens of sources from your website to your social media to trackable links to your mobile app or SaaS product and beyond.

But knowing how to interpret them; how to put multiple disparate reports together to paint one comprehensive picture of your audience, their needs and interactions is what separates us from the rest. Trier and Company will help you gain the true depth of value from your analytics and from there make strategic decisions to tailor your marketing efforts for maximum impact.

LET’S START A CONVERSATION. Let’s hear your story.

The Chronology of Trier and Company

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Trier’s Philosophy

How we make companies more competitive.

Customer Experience

The strategies we build, stories we tell, tactics we employ – they are intended to increase customer satisfaction.

Strategic Vision

We focus every effort to drive profit for our clients by looking at the lifetime of a customer, not just the first meeting.

Hands On

Take the time to fundamentally understand your customers so you can accurately anticipate their needs.