Trier and Company Delivers Integrated Communications Combining Content Marketing, Digital Marketing and Public Relations Services.

For more than a decade, Trier and Company has worked side by side with leading and emerging technology companies in the most demanding of industry sectors around the world. Our mission is to assist these companies in gaining the visibility necessary to succeed in today’s highly competitive market through strategic tech public relations and digital communications campaigns. Our claim to fame, so to speak, is our work in vertical markets where we focus on our clients’ customers. After all, isn’t PR all about making the phone ring in the sales department?

What makes Trier and Company different?

Senior people. Passionate people. Customized & effective programs.

Trier and Company delivers communications services to a combination of private and public technology companies, both startups and global Fortune 1000 companies. We provide a small, select group of clients with highly personalized counsel delivered by senior people that integrates measurable attitude transformation with significantly increased visibility on a consistent basis.

24/7

We’re there when you are there…We’re constantly there. We’re in your face, we’re by your side and we’re always on.

Narrow and Straight

Trier and Company specializes in a brand of PR that does not try to be everything for everyone. Yes – we offer media relations and analyst relations.

Time is on your side

We get the job done… No matter how long it takes or how far we have to reach – Trier and Company delivers – with a sense of pride and partnership.

We’re International

Working from locations including San Francisco, Los Angeles, Denver, New York, Boston, Paris, London and Mumbai.

Creativity Counts

At Trier and Company, we combine our expertise with originality and innovative thinking to help our clients break through the noise on the Street.

Partnerships

Trier and Company doesn’t think about the clients as – clients. We like to believe that we have partners.

Ready to get Started?

Check out our success stories and contact us to hear how we can create your next success story

The Team

Our senior public relations and digital communications team provides expert-level counsel.

A veteran of the communications industry for more than 20 years, Beth is a results-driven communications professional with extensive experience in the technology industry. She has a proven track record in leading successful public relations programs for companies in a variety of markets, including enterprise software, mobility, retail and financial services. Adept at repositioning existing companies, promoting new markets and launching companies, Beth’s creative approach consistently drives business objectives through strategic communications. Beth began her career as a journalist with the San Francisco Chronicle. Moving into PR, Beth worked for Apple for several years before joining Burson-Marstellar as VP of the technology practice.

Beth has guided Trier and Company’s steady growth through numerous milestones. Starting as a small consultancy in 2001, focused on B2B PR, Trier’s first client was Accenture. Then, Informatica. Then, Ariba. And so it began. In 2006, with a team of six, Trier opened a B2C PR group and focused on web companies servicing consumers in the retail and mobile sectors. In 2010, the content marketing practice opened. In 2012, with more than 15 team members in San Francisco and London, Trier’s social media and digital marketing practice launched.

A storyteller at heart, Beth has set the path for Trier’s partnership with a number of the world’s most recognizable technology brands, as well as emerging leaders, to create award-winning, high-impact integrated communication strategies.

Liz is a senior branding and media strategy executive and brings more 20 years of experience to Trier and Company. She has intensive experience working with the founders and senior executives of both scrappy startups and established Fortune 500 companies. She is a master at facilitating working sessions focused on structuring and articulating business, product, competitive and internal/external communications strategies.

As also award-winning creative and technical producer, she is passionate about translating those strategies into tactical programs and storytelling on both digital/social and traditional media platforms, building thought leadership, market awareness and customer engagement.

Liz’s portfolio of client engagements include: Apple, Starbucks, Skoll Foundation, HP, Google, Netscape, Salon.com, various brand agencies, startups funded by Kleiner, Sequoia, First Round and various VC angels. Liz has served as an advisor and consultant to founders at several seed stage startups. She has been a mentor at MatterVC, a startup accelerator in San Francisco and also at the Future of Social Journalism Hackathon.

Lisa Poulson joins Trier and Company as a senior consultant, overseeing and helping our clients establish, grow and protect essential credibility. With more than 25 years in communications, Lisa has an exceptional ability to synthesize complex situations to create solutions at speed.

In defining communications strategies for some of the most prominent global technology companies, Lisa’s forte is her ability to work with CEOs and CTOs on thought leadership, combining a deep understanding of persuasion with an ability to create clear, credible communications and content strategies.

In her previous tenure at Burson-Marsteller as Global Client Leader, Lisa designed, created and led the agency’s first and only 75 country communications network for global client HP. She established a regional operating structure, selected and mentored senior team leadership and was responsible for global quality. Lisa was also Burson’s Global Technology Practice Chair, setting the agency’s strategy for the technology industries and overseeing a global team of more than 200.

Lisa has counseled multiple technology companies involved in extremely high profile intellectual property and anti-trust litigation in the US and the European Union, including Sun, Rambus and SAP.

Lisa has served a diverse range of clients in the technology industry, such as Digital Equipment Corporation, IBM, Sun Microsystems, Hewlett Packard and Infoblox. She’s also worked broadly outside of technology, with clients such as the UCSF Women’s HIV Program, the US Postal Service and Hydro-Quebec (a Canadian hydroelectric utility).

Fanny works with Trier and Company’s global technology clients to oversee the development and implementation of strategic content marketing campaigns. Fanny has represented established brands, including Pfizer, BMW Technology Group, Wikimedia and technology startups, such as Instacart, Nes Computing, and Twenty20. Prior to Trier and Company, Fanny was a public relations executive at the prestigious New York City public relations and marketing firm, Rubenstein Public Relations.

Alicia is the ultimate corporate communications professional. She has applied her creative energy, get-it-done style and knack for problem solving to Trier and Company since 2007 and is a key player in the agency’s success.

Prior to Trier and Company, she was director of corporate communications for Opsware Inc. (NASDAQ: OPSW), located in Silicon Valley. There, she oversaw all aspects of the company’s international public relations, media relations, analyst relations, and customer reference programs.

Alicia, or Lish as we call her, joined Opsware from Mediabolic, a digital home entertainment middleware provider, where she was acting director of corporate communications. Prior to Mediabolic she spent four years as a strategic communications consultant, and a freelance writer, published in Teen Magazine and Sports Illustrated for Women.

Alicia was a director for Phase Two Strategies’ B2B services. There she headed up such accounts as PeopleSoft and Intraspect. She joined the agency from buzz Divine, a divine interVentures Company, where she was part of the media relations team and oversaw International PR.

Alicia began her PR career at Crosby Securities, Inc., in New York City as Manager of Media Relations and Marketing. Before working in PR, she spent six years at various other Wall Street firms, including Drexel, Burnham & Lambert; Kidder, Peabody & Co. and Banco de Investimento Garantia, now part of CSFB.

As the Senior Director of Digital Marketing, Darren is responsible for leading and evolving the agency’s global digital offerings. With extensive experience in both B2B and B2C channels, he has developed a specialty in integrated program development which has resulted in successful executions spanning multiple channels of engagement. Whether building brand awareness, growing lead acquisition efforts, or driving SEO/SEM tactics, Darren helps clients to effectively leverage a 360-degree social and digital strategy to meet their business objectives. Darren’s work with Trier’s clients encompasses digital optimization, social outreach, and improved web experiences to name a few.

Previously, Darren worked in a variety of CPG and software industries leading product and brand management. Ranging from educational software to consumer electronics, Darren has been responsible for the launch of hundreds of products in both retail and digital environments, including Walmart, Target, Amazon, Best Buy, and many others. With broad domain knowledge of multiple industries, Darren strives to combine his passion for story-telling with measurable and defined goals to ensure that brands are successful in building meaningful products, nurturing customer loyalty, and driving sales engagement.

Katie is our Social Media & Community Manager responsible for implementing the agency’s social media, influencer marketing and community development. Katie’s diverse background has enabled her to have a knack for the “now” and an astute awareness of current and upcoming trends. This ability makes her an important cog in any development of marketing strategy or execution, regardless of category.

Katie is responsible for advocating for Trier’s clients on social networks. She plays a crucial role in running the day-to-day operations for multiple social channels (YouTube, Facebook, Twitter, Instagram) and verticals while also improving video optimization, streamlining workflow, and pushing forward audience growth.

In addition to organic audience development, Katie works closely with Trier’s Digital Marketing team to manage paid media campaigns including content seeding, posting, promotions, podcasts and community-outreach. She has also managed relationships and interactions with Fortune 500 C-Level Executives and has been able to translate the high ideals and big ideas often presented by them into easily communicated marketing strategies through email and digital platforms.

Katie acts as an advocate for our clients by communicating customer feedback and engaging with the influencer community, curating and creating stimulating content and growing online presence. She shines at being able to work in a fast-paced environment and loves the idea of being the voice of both our B2B and B2C clients.

When she is not on the hunt for obtaining accurate knowledge, and learning new ways to interact with digital platforms, you can catch her in the car listening to podcasts. Her favorites are Dan Carlin’s “Hardcore History,” NPR’s “This American Life,” and “The Joe Rogan Experience” but not when he’s not doing a fight companion piece.

Mary Placido is a seasoned communications professional with 12+ years PR experience both agency and in-house with a diverse skill set in planning and strategy, project management, writing, and media and analyst relations. Her experience expands mobile and wireless, enterprise, retail, finance, healthcare and clean technology industries. She has worked with start-ups to global companies and organizations from Bling Nation and Cellfire to Yahoo!, Infosys, Singapore Economic Development Board and Equinix. She also has expertise in Asian communications working with Asia-based companies launching or expanding into the U.S. market and U.S. companies looking to reach Asian-American audiences.

Known online as the worst gamer ever, Genny is also simultaneously known as a ninja at social media. Her portfolio includes notable technology brands like PlayStation, OUYA, Tivo and OEM giant – ArcSoft. With her keen sense of social media trends, Genny has spearheaded strategies and implementation to help achieve any and all social media goals by seamlessly blending social prowess in conjunction with her killer aptitude for getting things done – regardless of the global time zone.

While she is experienced in working in cross-functional teams, interacting with engineers, marketing teams and board advisors, she never loses sight of the ultimate goal: keeping social media communities engaged, excited and always growing.

Spending six years in the heart of Silicon Valley, Genny reported directly to a former VP of Microsoft, learning awesome buzzwords such as ‘ship blockers’ and ‘synergy’. She ultimately found her niche by adding a human side to corporate marketing.

Valerie Beaudett has over 17-years of experience that spans a broad spectrum of marketing functions marketing communications, public relations, analyst relations, thought leadership, digital/social communications and customer reference programs for technology companies. Valerie’s primary function is strategic public relations including messaging and positioning, media relations, analyst relations and building customer references to fuel the technology PR engine.

Over the years Valerie has not only built solid media relationships, she has used her creativity in crafting narratives and stories that drive coverage for our clients. She has worked in both larger corporations and start-up environments and has experience in messaging, positioning, launches, copywriting, and blogging.

Valerie holds a Bachelor of Arts in Communications and Pre-Law from San Francisco State University.

Kim’s responsibilities consist of two main areas – developing and monitoring key accounts, and managing Trier’s clients, both in the US and in Europe.. On the client servicing side, she works with the senior team on campaign planning and meeting objectives, ensuring the campaigns run successfully. She has significant experience of kicking off campaigns and getting them up-and-running quickly. Kim is also responsible for identifying ad hoc press opportunities, responding to breaking news and is among the contributors in the agency’s content marketing practice.

Over the last 15 years, Dana Dye has provided marketing and communications counsel to a broad array of technology companies — from emerging startups to global industry leaders. She is a well- rounded practitioner, using her expertise in corporate and product PR, exceptional writing ability and penchant for creative program execution to deliver outstanding results for her clients.
Dana has led global media and industry analyst relations for Genesys Telecommunications Laboratories, a customer service software subsidiary of Alcatel. Before Genesys, Dana was director of public relations for Quintus Corp., where she spearheaded the development of new company positioning and was responsible for increasing visibility of the company’s CRM and contact center software.

Earlier in her career, Dana worked in the technology practice of Padilla Speer Beardsley Public Relations, leading efforts on behalf of Microsoft, Iomega and Rockwell Automation, and was a regional marketing communications manager for Sprint PCS during the introduction of its nationwide service.

Dana holds a B.A. in English from the University of Minnesota, Twin Cities. She is a Knowledge Capital Group Certified Industry Analyst Relations Professional.

Satchi has more than a decade of experience in PR and marketing working across many different industry sectors both in the US and the UK. Campaigns have included thought-leadership and brand awareness programs, as well as launch activities, events, analyst outreach, customer testimonials and issues hijacking.

Satchi works hard to ensure strategies are developed into media-focused campaigns. Her extensive experience means she has an eye for a good story and can follow up with compelling content, which generates results. She has worked on PR campaigns for a wide-range of brands including Sony, Deloitte, Capgemini, SAP, Success Factors and Wind River Systems. Additionally, she has spent the last several years with Trier building marketing programs and managing communications for some of the most successful companies in mobile and tech.

As VP of digital marketing services, Erica is responsible for developing integrated content marketing programs to support the strategic integration of content into the clients ‘digital and social campaigns, SEO strategies, content optimization, measurement and lead nurturing.

Maissa Dauriac brings more than 12 years of media relations and strategic communications experience, with a proven track record in leading successful public relations programs for companies across diverse industries, including technology, telecom, mobile, wireless, consumer, lifestyle and non-profits.

Over the years, Maissa has worked with a variety of clients including Sony, Nokia,
Sonance, Symantec, Spireon, Certes Networks, GTT Communications, Zipwhip and Lucas Arts. She also launched the iPort, the industry’s first in-wall, in-home docking station for the iPod.

Maissa has worked with both mid to large-sized PR agencies including Ketchum, Cohn & Wolfe, PMK/BNC, Roher Public Relations, Edge Communications and Calysto Communications.

As an Account Supervisor at Faiola Davis Public Relations, she oversaw video game and technology accounts for Eidos Interactive, Rioport, Symantec and Disney Interactive.

Maissa is known for her strong content development skills and her passion for developing story ideas that push new boundaries. Her broad range of experience includes everything from executing media events and product launches, to influencer programs and co-branding partnerships.

Maissa excels at innovating creative, strategic programs and media relations that drive business goals forward. She has garnered results in top-tier broadcast, business and trade publications including, CNN, FOX, Associated Press, Wall Street Journal, New York Times, Reuters, Bloomberg, Forbes, USA Today, Washington Post and Newsweek.

Amy has over 15 years of product management and corporate communications experience in the technology, telecommunications and financial sectors. She joined our San Francisco PR agency of Trier and Company in 2005 and quite simply put – she’s our voice of reason.

Amy’s focus has been working to build and maintain strong industry analyst relationships with all types and sizes of companies – particularly pre-revenue venture backed start-ups. She works to develop plans designed to help communicate corporate and product strategies to the industry analyst community, driving positive and insightful recommendations, as well as positive reports, research, sales leads and comments to the press.

Prior to joining Trier and Company, Amy worked for Lois Paul & Partners, a leading public relations firm specializing solely in technology, as an Account Supervisor. She worked primarily on Fortune 100 companies including the Sybase and Lotus accounts. She also worked for several start-ups on positioning and product launches. Her experience there included researching and developing public relations plans, managing editorial calendars and budgets, client and analyst tours; as well as writing press.

Prior to this she was a Marketing Manager for Mysoftware Company, GTE, Continental Cablevision and Prudential Asset Management Company. This experience included all facets of the planning, development and tactical implementation of product and marketing communications programs.

Amy holds a Master of Business Administration from the University of Southern California and a Bachelors degree in Industrial Psychology from San Diego State University.

A key member of Trier’s team since the early days in 2004, Andrea serves as the director of our speaker’s bureau and awards program for our clients, ranging from entrepreneurs to CEOs. She provides media training, secures speaking engagements at conferences across the country, encourages the press to use our experts as sources for their stories and develops client/customer panel opportunities at targeted vertical industry events. Andrea has a solid background in both B2B and B2C technologies.

Formerly a stockbroker with Merrill Lynch, David is a well-known investor relation professional exclusively for technology companies. His area of expertise is investor relations marketing, investor relations communications and crisis communications.

With such clients as PeopleSoft, SAP and Logica, David brings a global approach to IR to Trier and Company. In the days of the dot com, when IPO’s were as ordinary as a morning latte, he worked with emerging technology companies including Mediaplex, Digital Think, CMGI, Roadhouse and Mastermind. He holds a Bachelor of Arts degree from Stanford and Masters of Business from UC Berkeley.

Duffy Jennings has compiled a distinguished career as a nationally recognized corporate communications executive, public relations consultant, journalist and freelance writer. He has worked with companies and clients in technology, e-commerce, consumer products and services, public policy, leisure, hospitality, sports, travel, and entertainment.

Through his corporate background as the senior communications executive for two Silicon Valley public policy organizations, a startup incubator, and a public e-commerce venture, together with his inside experience as a daily newspaper reporter and editor, Duffy’s expertise has increased brand awareness, growth and revenue for dozens of clients since 1993. Among them are PowerReviews, VendorRate, Joint Venture: Silicon Valley Network and the Tech Museum of Innovation.

Duffy previously served as vice president of strategic communications for the Silicon Valley Leadership Group, vice president of corporate communications for internet retailer Fogdog, and vice president of public relations for the San Francisco Giants. He was also a prize-winning reporter, editor and City Hall bureau chief for the San Francisco Chronicle and has been a freelance writer, public speaker, speechwriter and journalism instructor.

Duffy has appeared extensively on the national media – in connection with his own work and on behalf of his clients and companies – including CNN, ESPN, NBC, CBS, ABC, FOX, the Travel Channel, the Discovery Channel and the History Channel. Veteran actor Adam Goldberg portrayed Duffy’s character in the 2007 feature film, “Zodiac.” In addition to The Chronicle, his freelance writing has appeared in San Francisco Magazine, Rolling Stone, San Jose Magazine and the book Great Crimes of San Francisco.

Duffy belongs to the Silicon Valley chapter of the Public Relations Society of America, serving as master of ceremonies for its annual “Media Predicts” event. A native San Franciscan, Duffy earned his BA in print and online journalism from San Francisco State University.

Nancy is a seasoned communications professional with nearly 25 years of experience. She has a broad understanding of business and industry trends, and the issues related to marketing technology products in a highly competitive landscape. Her experience spans many types of B2B and consumer technologies, including: digital marketing, wireless/networking, security software, financial services technology, search, e-commerce, online media/publishing and more. She has worked with technology companies including SLI Systems, Ruckus Wireless, TagMan, iCurrent (acquired by the Washington Post), and Eloqua, among others. She works closely with clients to garner a deep understanding of their business and industry, and maps out creative story angles and approaches – both traditional and non-traditional – to communicate key messages to target audiences in a compelling way.

Aisha is a social media and digital marketing strategist. She began her career in social media with Navy Federal Credit Union in 2009. An early adopter, she has seen the growth and development of social media and digital marketing and understands its nuances, value, and potential. She has worked with leading technologies companies developing social and digital media programs including Sprinklr and Engage121.

Aisha received a bachelor’s degree in Finance from George Mason University and an Associate’s Certificate in Project Management from George Washington University. She has served as a company chairperson for the Blue Council at SocialMedia.org and currently serves on the board for Social N Worldwide. Aisha values diversity, understanding others’ perspectives, and real-life experiences.

Job Openings

Consumer and Business Media Relations Specialists

Job Location: San Francisco, CA.