Industry analysts play a key role in defining markets and educating buyers. For some industries, an analyst relations program is an essential part of the communications strategy. Integrating analyst relations into other elements of the PR can result in more powerful positioning and greater market understanding of a client’s proposition.

Over the years, Trier and Company has won accolades from its client for the excellence of its analyst relations programs. We work with clients to identify and track the most influential and relevant industry analysts and advise on strategies for engaging with them. It helps clients present their messages to the analyst community – and incorporate analyst feedback and recommendations as a result. Trier and Company helps its clients conduct an ongoing dialog with relevant analysts through briefings, tours, newsletter, blogs, microblogs and one-to-one interaction.

Analyst relations services include: