Founded by a journalist, media is at the very heart of Trier and Company. We believe that the fundamental skill in PR is the ability to build a good story. You can Twitter all day – but without the basic foundation of strong and solid media relations, client are not getting the full benefits of a well-designed PR program.

Trier and Company anticipates the media agenda and communicates our clients’ messages in a compelling way, often creating entire story packages for reporters and bloggers. We know that being responsive and knowledgeable is critical.

The agency’s media relations expertise spans trade, consumer, business, broadcast and social media. The agency excels at telling complex stories in such a way that they will resonate from high-level business media to the consumer press.

Trier and Company ensures that your media relations campaign dovetails with blogger relations and other social media strategies, as well as wider marketing and communications initiatives. It is also expert at designing global media relations strategies that meet central corporate goals while respecting differences in media cultures around the world.

Media relations services include:

  • Awards programs
  • Blogger relations
  • Broadcast outreach
  • Bylined article programs
  • Case study placement
  • Copywriting – press releases, case studies, articles and more
  • Feature tracking
  • Media events – roundtables, press conferences, virtual events
  • Media tours
  • Media training
  • Messaging workshops
  • Multimedia press assets
  • News optimization
  • Newsroom creation and management
  • Proactive media outreach including story identification
  • Product launches
  • Product review programs
  • Rapid response to breaking news
  • Social media press releases
  • Trade show support