Every PR campaign should be built on a solid understanding of the relevant influencers, issues and channels, as well as the tone and level of conversation relating to a client. Trier and Company provides one-off brand audits, a range of ongoing monitoring services and a measurement methodology to ensure clients know what’s being said and can adapt their strategy accordingly.

Brand audits – A brand audit provides a snapshot of the way a client is perceived in both social and traditional media. It includes competitive comparisons and a retrospective look at how that perception has changed in recent months. Analysis shows the strengths, weaknesses, opportunities and threats a client’s brand faces based on real trends in both volume and tone of conversation.

Trier and Company’s monitoring services – are designed to achieve four goals:
•    Identify mentions of a client across relevant social and traditional media
•    Uncover issues, such as emerging hot topics or growing negativity as they unfold, allowing the PR team to address them quickly
•    Listen to conversations happening about a client’s brand and use that information to adapt product or communications strategy
•    Identify new influencers and channels
Our monitoring service is based on a selection of the top industry tools, including Radian 6, Meltwater, Vocus, Cision and Press Index. We also provide custom news rolls and dashboards for clients.
Measurement – Trier and Company measures campaign success based on engagement. How engaged with the client’s brand are its stakeholders (customers, prospects, consumers, partners, investors, etc)? Measuring engagement is important because it tells us whether stakeholders have actually read or seen coverage, thought about it, talked to others about it or acted upon it. We have developed a methodology for measuring engagement, based on the idea that there are three levels of engagement: View, Interact and Contribute.

Trier and Company- Media/Executive Training

Being a press spokesperson is no easy task and understanding what the journalist is looking for is central to a successful interview.

Trier and Company’s media training has been designed to address this issue. This course is suitable for both first time spokespeople as well as those in need of a refresher. We have has coached delegates from a wide range of industries, including technology, manufacturing, CPG, politics and the arts, in a variety of valuable media skills.

Our training includes: