Trier and Company has always taken the approach that PR must be visual, fast and global.

Today — this is truer than ever. Content is created, consumed, commented on, collaborated over and circulated at an ever-accelerating pace. Companies must be quick to identify, learn from and engage in conversations that are happening about their brand. They must communicate using channels preferred by an increasingly selective audience. And they must ensure their message can be understood around the world in seconds.

Trier and Company takes a highly integrated approach to digital PR and social media. It develops practical programs that support business goals, are based on compelling content, and use only the most relevant tools and technologies.

Social media and digital PR services include:

Social media audits – any PR campaign should start with an audit to identify key influencers, issues and channels, and to identify the level and tone of conversation relating to the client’s brand. Audits result in a detailed report and analysis of findings as well as future recommendations.

Social media monitoring – ongoing monitoring of conversations is provided using a combination of tools, custom feeds and manual searches. Clients can choose to receive updates via daily reports or a customized portal. Trier and Company provides analysis of key influencers, issues and channels and highlights emerging trends.

News optimization – social media-enabled press releases present essential news information in a way that allows reporters and bloggers to navigate, share and link to the news. Trier and Company publishes releases in HTML format, as an RSS feed and supports hyperlinks, Technorati tags and SEO. We also create and advise on social media newsrooms, with appropriate multimedia assets and SEO.

Community engagement – all stakeholders in a brand are part of the community and identifying and ensuring regular communications and building a timely response mechanism is essential. Trier and Company is experienced in developing both B2B and B2C community communications programs.

Social media measurement – Trier and Company has developed a measurement methodology that allows clients to evaluate the outcome of social media programs. The methodology is based on the premise that there are four levels of engagement between a company and its stakeholders: View, Interact, Contribute and Transact.