You’ve heard the phrase a million times – ‘Everyone has a story’… Stop for a moment and think about that. ‘Everyone has a story’… Professionally and personally, all of us have a handful of great stories shaped by our experiences that are tucked away in our back pockets and ready to be pulled out at […]
Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]
Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.
As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]
So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.
It’s time for a social media audit. Carrying […]
A review of the most important words for a better life and, possibly even more important, the least important one when interacting with others.
Let me start my article list sharing with you an extremely powerful message from the book Finish Strong: Living the Values that take you the Distance, by Richard J. Capen, Jr., highly […]
Should Public Relations Claim Control of Content Marketing?
At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead […]
Strategic Communications Leaders. Are You One?
1. Self-aware: They understand how their role fits within the organization.
Today’s communications professionals understand the interconnectedness of the marketing, advertising, content, and strategy functions of their organization, including how they fit in among them. Aligning communications with other aspects of the business allows them to amplify […]
Over the last six months, we’ve been focusing on influence – blogging about it, talking to client and colleagues, researching the impact of online influence. What started as a basic premise – the idea that amidst all the new dynamics in the market, influence still matters – has grown into a full-blown methodology that is […]
So, You Think You’re A Thought Leader? Think Again…
Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]
