You’ve heard the phrase a million times – ‘Everyone has a story’… Stop for a moment and think about that. ‘Everyone has a story’… Professionally and personally, all of us have a handful of great stories shaped by our experiences that are tucked away in our back pockets and ready to be pulled out at […]
Trier & Company Blog
A review of the most important words for a better life and, possibly even more important, the least important one when interacting with others.
Let me start my article list sharing with you an extremely powerful message from the book Finish Strong: Living the Values that take you the Distance, by Richard J. Capen, Jr., highly […]
Should Public Relations Claim Control of Content Marketing?
At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead […]
Strategic Communications Leaders. Are You One?
1. Self-aware: They understand how their role fits within the organization.
Today’s communications professionals understand the interconnectedness of the marketing, advertising, content, and strategy functions of their organization, including how they fit in among them. Aligning communications with other aspects of the business allows them to amplify […]
So, You Think You’re A Thought Leader? Think Again…
Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]