Trier & Company Blog

31 07, 2017

July 31st, 2017|

The Building of Influence in B2B Marketing

Over the last six months, we’ve been focusing on influence – blogging about it, talking to client and colleagues, researching the impact of online influence.  What started as a basic premise – the idea that amidst all the new dynamics in the market, influence still matters – has grown into a full-blown methodology that is […]

18 06, 2017

June 18th, 2017|

So You Think You’re A Thought Leader?’ Here’s Why You’re Probably NOT.

So, You Think You’re A Thought Leader? Think Again…

Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]

30 08, 2016

August 30th, 2016|

You are What You Write: How Content is Shaping Your Brand

Experts have revealed that this year we will consider content as the ‘king,’ something that they’ve used to explain how content will shape the current and future trends of the online marketing and branding processes. Citing Content Marketing Institute and MarketingProfs’s October 2013 study, Yahoo! Finance said that B2B marketers are relying on content to […]

16 06, 2016

June 16th, 2016|

Learn to Set Social Media Goals That Make Sense for Your Brand

Do you ever wonder how the number of “laughing until crying” emojis  on a post REALLY impact the bottom line? Or wonder how shelling out a perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my Social Media goals make sense?

Truthfully, one could write […]

1 06, 2016

June 1st, 2016|

What Social Media Marketing Metrics Matter Most?

Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. 91 percent of marketers have trouble determining the most effective social media tactics and 88 percent are not sure how to measure return on social media investment, according to Social Media Examiner’s […]

25 05, 2016

May 25th, 2016|

7 Social Media Metrics You Forget to Measure

I will be the first to admit that I’m tired of reading about social media trends. Perhaps I have social media guru fatigue, but every time I read about a new theory of social business or seven quick steps to employee social engagement, my eyes get the faintest glaze.  Even if I enjoy social media […]

17 05, 2016

May 17th, 2016|

Harness the Power of Social Intelligence. Make Data-Driven Decisions with Actionable Insights

Imagine a life without Facebook? For many it’s an impossibility. On February 4th, 2014 Facebook completed 10 years since a Harvard sophomore named Mark Zuckerberg created a website called Thefacebook.com to let his classmates find their friends online.

So much has happened in the social space since then and much has been said about the growth […]

28 04, 2015

April 28th, 2015|

What is a Corporate Culture and Why is it Important?

When I founded Trier and Company in 2001, I had some strong opinions about the kind of company that I imagined I would create. After much peer discussion and reflection, afteryears of seeing how others are doing it well and not so well, I recently committed to the core values of Imagination, Innovation, Commitment […]

26 04, 2015

April 26th, 2015|

The New Frontier for Public Relations – Content Marketing

Today, many of the traditional ways of public relations are ceding ground to content marketing.  Once upon  a time, companies poured millions of dollars into magazines, newspapers and broadcast advertising, but many of those methods are being reconsidered.  In fact, a majority of the technology clients with whom we work look to us for content […]

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]