What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]
If you have invested the time and energy into developing a strategy, one of the most difficult things to do is to make sure you are sticking to it. We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right […]
When I founded Trier and Company, I had some strong opinions about the kind of public relations firm that I imagined I would create. After much peer discussion and reflection, I committed to the core values of Imagination, Innovation, Commitment and Discovery.
How do you define success and how do you celebrate it? What is the […]
At Trier and Company, a healthy chunk of our clientele roster is represented by technology companies in what we call “the startup phase.” They represent a fairly wide range of technology sectors – mobile apps, digital marketing and marketing automation solutions, finance and accounting tools, mHealth platforms and as recent as last week, our first […]
I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.
We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.
It is […]
As an agency specializing in public relations and content marketing for technology companies, many of Trier and Company’s global clients are startups. Once they decide they need or want PR – and they come to meet with us, we’ve learned over the years to ask a single question with the goal of seeing if there’s […]
Want a glimpse into the future of what’s hot in PR, marketing and social media for 2014? Allow me to let you in on a little secret. The future is already here and brands need to get on board now.
In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left […]
Today kicked off with a good read from John Jantsch on Social Media Today about 5 ways to get more out of Facebook. The tips are great if you’re already engaged on the platform, but if you’re just getting started here or on other services like (soon to be Facebook) FriendFeed, there are some key […]
It is no surprise to me that year over year, the public relations profession is ranked in the top ten most stressful jobs. It usually falls somewhere between active duty military personnel and taxi drivers. From writing and editing press releases, to developing campaign plans, and working with media, there is always something to do […]
PR Agency Focused Solely on Technology Sector Continues to Expand Service Offerings and Expands Executive Management Team
San Francisco, CA. (March 26, 2014): Trier and Company, a prominent public relations and digital communications agency focused solely on the technology sector, today announced exponential agency growth in 2014 with the addition of numerous global technology clients and […]
