Author: Daniel Craig
Social media conferences feel different these days. Not that I go to too many – work doesn’t stop for conferences. But say, six or seven years ago, you would go to a big show for brands to put their war rooms on display, showcasing their always-on prowess, and anticipating the next “Oreo moment.” […]
We love awards.. And we especially love awards when they involve our work and our clients. Today, we won top honors from PR News in the category of social media – ‘Twitter – Best Tweet Content’ – at the Social Shake-Up conference in Atlanta.
We’re thrilled, we’re happy and we’re proud!
The Social Shake-Up conference is the […]
Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]
Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.
As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]
So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.
It’s time for a social media audit. Carrying […]
A review of the most important words for a better life and, possibly even more important, the least important one when interacting with others.
Let me start my article list sharing with you an extremely powerful message from the book Finish Strong: Living the Values that take you the Distance, by Richard J. Capen, Jr., highly […]
Should Public Relations Claim Control of Content Marketing?
At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead […]
Strategic Communications Leaders. Are You One?
1. Self-aware: They understand how their role fits within the organization.
Today’s communications professionals understand the interconnectedness of the marketing, advertising, content, and strategy functions of their organization, including how they fit in among them. Aligning communications with other aspects of the business allows them to amplify […]
Over the last six months, we’ve been focusing on influence – blogging about it, talking to client and colleagues, researching the impact of online influence. What started as a basic premise – the idea that amidst all the new dynamics in the market, influence still matters – has grown into a full-blown methodology that is […]
