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Blogroll

18 06, 2017

June 18th, 2017|

So You Think You’re A Thought Leader?’ Here’s Why You’re Probably NOT.

So, You Think You’re A Thought Leader? Think Again…

Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]

30 08, 2016

August 30th, 2016|

You are What You Write: How Content is Shaping Your Brand

Experts have revealed that this year we will consider content as the ‘king,’ something that they’ve used to explain how content will shape the current and future trends of the online marketing and branding processes. Citing Content Marketing Institute and MarketingProfs’s October 2013 study, Yahoo! Finance said that B2B marketers are relying on content to […]

28 04, 2015

April 28th, 2015|

What is a Corporate Culture and Why is it Important?

When I founded Trier and Company in 2001, I had some strong opinions about the kind of company that I imagined I would create. After much peer discussion and reflection, afteryears of seeing how others are doing it well and not so well, I recently committed to the core values of Imagination, Innovation, Commitment […]

26 04, 2015

April 26th, 2015|

The New Frontier for Public Relations – Content Marketing

Today, many of the traditional ways of public relations are ceding ground to content marketing.  Once upon  a time, companies poured millions of dollars into magazines, newspapers and broadcast advertising, but many of those methods are being reconsidered.  In fact, a majority of the technology clients with whom we work look to us for content […]

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]

27 03, 2015

March 27th, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership. There are some camps that treat the concept of influential marketing as a panacea: “Anyone can do it – just think of something thought-provoking to say!”

That last part really irks me. Sure, there are lots of folks who can shout […]

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]

5 02, 2015

February 5th, 2015|

What is a Corporate PR Culture and Why is it Important?

When I founded Trier and Company, I had some strong opinions about the kind of public relations firm that I imagined I would create. After much peer discussion and reflection, I committed to the core values of Imagination, Innovation, Commitment and Discovery.

How do you define success and how do you celebrate it? What is the […]

7 01, 2015

January 7th, 2015|

What’s the value of PR for tech startups?

At Trier and Company, a healthy chunk of our clientele roster is represented by technology companies in what we call “the startup phase.” They represent a fairly wide range of technology sectors – mobile apps, digital marketing and marketing automation solutions, finance and accounting tools, mHealth platforms and as recent as last week, our first […]