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Clients

14 07, 2018

July 14th, 2018|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

18 11, 2017

November 18th, 2017|

The Words That Sell Most Anything in Digital Marketing

Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.

As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]

25 10, 2017

October 25th, 2017|

What’s Your Brand Worth?

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.

It turns […]

18 06, 2017

June 18th, 2017|

So You Think You’re A Thought Leader?’ Here’s Why You’re Probably NOT.

So, You Think You’re A Thought Leader? Think Again…

Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]

28 04, 2015

April 28th, 2015|

What is a Corporate Culture and Why is it Important?

When I founded Trier and Company in 2001, I had some strong opinions about the kind of company that I imagined I would create. After much peer discussion and reflection, afteryears of seeing how others are doing it well and not so well, I recently committed to the core values of Imagination, Innovation, Commitment […]

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]

27 02, 2015

February 27th, 2015|

Are You Staying on Strategic PR Track?

If you have invested the time and energy into developing a strategy, one of the most difficult things to do is to make sure you are sticking to it. We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right […]

30 11, 2014

November 30th, 2014|

The Single Most Important Question a Public Relations Agency Can Ask a Client

As an agency specializing in public relations and content marketing for technology companies, many of Trier and Company’s global clients are startups. Once they decide they need or want PR – and they come to meet with us, we’ve learned over the years to ask a single question with the goal of seeing if there’s […]