27 03, 2015

March 27th, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership. There are some camps that treat the concept of influential marketing as a panacea: “Anyone can do it – just think of something thought-provoking to say!”

That last part really irks me. Sure, there are lots of folks who can shout […]

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]

27 02, 2015

February 27th, 2015|

Are You Staying on Strategic PR Track?

If you have invested the time and energy into developing a strategy, one of the most difficult things to do is to make sure you are sticking to it. We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right […]

5 02, 2015

February 5th, 2015|

What is a Corporate PR Culture and Why is it Important?

When I founded Trier and Company, I had some strong opinions about the kind of public relations firm that I imagined I would create. After much peer discussion and reflection, I committed to the core values of Imagination, Innovation, Commitment and Discovery.

How do you define success and how do you celebrate it? What is the […]

20 12, 2014

December 20th, 2014|

The Killer Three Questions to Define a Communications Strategy

I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.

We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.

It is […]

30 11, 2014

November 30th, 2014|

The Single Most Important Question a Public Relations Agency Can Ask a Client

As an agency specializing in public relations and content marketing for technology companies, many of Trier and Company’s global clients are startups. Once they decide they need or want PR – and they come to meet with us, we’ve learned over the years to ask a single question with the goal of seeing if there’s […]

20 08, 2014

August 20th, 2014|

Social Media Q’s to Answer for your Client

Today kicked off with a good read from John Jantsch on Social Media Today about 5 ways to get more out of Facebook. The tips are great if you’re already engaged on the platform, but if you’re just getting started here or on other services like (soon to be Facebook) FriendFeed, there are some key […]

9 08, 2014

August 9th, 2014|

Five Strategies to Subdue PR Stress

It is no surprise to me that year over year, the public relations profession is ranked in the top ten most stressful jobs. It usually falls somewhere between active duty military personnel and taxi drivers. From writing and editing press releases, to developing campaign plans, and working with media, there is always something to do […]

4 02, 2011

February 4th, 2011|

How Technology Startups Can Use PR Firms to Drive Business Value

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. Trier and Company has worked with technology startups for years and this is always the driving conversation -“How can we get […]