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Marketing

14 07, 2018

July 14th, 2018|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

18 11, 2017

November 18th, 2017|

The Words That Sell Most Anything in Digital Marketing

Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.

As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]

27 10, 2017

October 27th, 2017|

The Most Important Words in Life

A review of the most important words for a better life and, possibly even more important, the least important one when interacting with others.

Let me start my article list sharing with you an extremely powerful message from the book Finish Strong: Living the Values that take you the Distance, by Richard J. Capen, Jr., highly […]

25 10, 2017

October 25th, 2017|

Should Public Relations Claim Control of Content Marketing?

Should Public Relations Claim Control of Content Marketing?

At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead […]

25 10, 2017

October 25th, 2017|

What’s Your Brand Worth?

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.

It turns […]

2 08, 2017

August 2nd, 2017|

Strategic Communications Leaders. Are You One?

Strategic Communications Leaders. Are You One?

1. Self-aware: They understand how their role fits within the organization.
Today’s communications professionals understand the interconnectedness of the marketing, advertising, content, and strategy functions of their organization, including how they fit in among them. Aligning communications with other aspects of the business allows them to amplify […]

18 06, 2017

June 18th, 2017|

So You Think You’re A Thought Leader?’ Here’s Why You’re Probably NOT.

So, You Think You’re A Thought Leader? Think Again…

Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]

27 03, 2015

March 27th, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership. There are some camps that treat the concept of influential marketing as a panacea: “Anyone can do it – just think of something thought-provoking to say!”

That last part really irks me. Sure, there are lots of folks who can shout […]

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]