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Marketing

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]

27 02, 2015

February 27th, 2015|

Are You Staying on Strategic PR Track?

If you have invested the time and energy into developing a strategy, one of the most difficult things to do is to make sure you are sticking to it. We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right […]

20 12, 2014

December 20th, 2014|

The Killer Three Questions to Define a Communications Strategy

I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.

We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.

It is […]

20 08, 2014

August 20th, 2014|

Social Media Q’s to Answer for your Client

Today kicked off with a good read from John Jantsch on Social Media Today about 5 ways to get more out of Facebook. The tips are great if you’re already engaged on the platform, but if you’re just getting started here or on other services like (soon to be Facebook) FriendFeed, there are some key […]

4 02, 2011

February 4th, 2011|

How Technology Startups Can Use PR Firms to Drive Business Value

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. Trier and Company has worked with technology startups for years and this is always the driving conversation -“How can we get […]