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PR News

8 05, 2019

May 8th, 2019|

Trier and Company Wins Top Honors in Social Media

We love awards.. And we especially love awards when they involve our work and our clients. Today, we won top honors from PR News in the category of social media – ‘Twitter – Best Tweet Content’ – at the Social Shake-Up conference in Atlanta.

We’re thrilled, we’re happy and we’re proud!

The Social Shake-Up conference is the […]

10 03, 2019

March 10th, 2019|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

31 07, 2017

July 31st, 2017|

The Building of Influence in B2B Marketing

Over the last six months, we’ve been focusing on influence – blogging about it, talking to client and colleagues, researching the impact of online influence.  What started as a basic premise – the idea that amidst all the new dynamics in the market, influence still matters – has grown into a full-blown methodology that is […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]

27 03, 2015

March 27th, 2015|

5 Important Technologies Jeremiah Owyang and Altimeter Saw at SXSW

What was the hot important technologies at SXSW this year? (Beyond the first implementation of the Little Bird API in partnership with Waggener Edstrom, that is!) Was it Space or 3D printing? Those were high profile, but they weren’t the most actionable of hot trends there, according to Jeremiah Owyang and Chris Silva, leading tech […]

20 12, 2014

December 20th, 2014|

The Killer Three Questions to Define a Communications Strategy

I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.

We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.

It is […]

26 11, 2014

November 26th, 2014|

What Communicators Need to Know in 2015: Top PR & Social Media Trends

Want a glimpse into the future of what’s hot in PR, marketing and social media for 2014? Allow me to let you in on a little secret. The future is already here and brands need to get on board now.

In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left […]

20 08, 2014

August 20th, 2014|

Social Media Q’s to Answer for your Client

Today kicked off with a good read from John Jantsch on Social Media Today about 5 ways to get more out of Facebook. The tips are great if you’re already engaged on the platform, but if you’re just getting started here or on other services like (soon to be Facebook) FriendFeed, there are some key […]

4 02, 2011

February 4th, 2011|

How Technology Startups Can Use PR Firms to Drive Business Value

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. Trier and Company has worked with technology startups for years and this is always the driving conversation -“How can we get […]