­

Public Relations

20 12, 2014

December 20th, 2014|

The Killer Three Questions to Define a Communications Strategy

I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.

We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.

It is […]

30 11, 2014

November 30th, 2014|

The Single Most Important Question a Public Relations Agency Can Ask a Client

As an agency specializing in public relations and content marketing for technology companies, many of Trier and Company’s global clients are startups. Once they decide they need or want PR – and they come to meet with us, we’ve learned over the years to ask a single question with the goal of seeing if there’s […]

26 11, 2014

November 26th, 2014|

What Communicators Need to Know in 2015: Top PR & Social Media Trends

Want a glimpse into the future of what’s hot in PR, marketing and social media for 2014? Allow me to let you in on a little secret. The future is already here and brands need to get on board now.

In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left […]

20 08, 2014

August 20th, 2014|

Social Media Q’s to Answer for your Client

Today kicked off with a good read from John Jantsch on Social Media Today about 5 ways to get more out of Facebook. The tips are great if you’re already engaged on the platform, but if you’re just getting started here or on other services like (soon to be Facebook) FriendFeed, there are some key […]

9 08, 2014

August 9th, 2014|

Five Strategies to Subdue PR Stress

It is no surprise to me that year over year, the public relations profession is ranked in the top ten most stressful jobs. It usually falls somewhere between active duty military personnel and taxi drivers. From writing and editing press releases, to developing campaign plans, and working with media, there is always something to do […]

26 03, 2014

March 26th, 2014|

Trier and Company Launches Content Marketing Practice And Announces Expansion of Management Team

PR Agency Focused Solely on Technology Sector Continues to Expand Service Offerings and Expands Executive Management Team

San Francisco, CA. (March 26, 2014): Trier and Company, a prominent public relations and digital communications agency focused solely on the technology sector, today announced exponential agency growth in 2014 with the addition of numerous global technology clients and […]

4 02, 2011

February 4th, 2011|

How Technology Startups Can Use PR Firms to Drive Business Value

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. Trier and Company has worked with technology startups for years and this is always the driving conversation -“How can we get […]