Social Media

10 03, 2019

March 10th, 2019|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

8 03, 2019

March 8th, 2019|

The Words That Sell Most Anything in Digital Marketing

Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.

As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]

29 10, 2017

October 29th, 2017|


So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.

It’s time for a social media audit. Carrying […]

16 06, 2016

June 16th, 2016|

Learn to Set Social Media Goals That Make Sense for Your Brand

Do you ever wonder how the number of “laughing until crying” emojis  on a post REALLY impact the bottom line? Or wonder how shelling out a perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my Social Media goals make sense?

Truthfully, one could write […]

1 06, 2016

June 1st, 2016|

What Social Media Marketing Metrics Matter Most?

Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. 91 percent of marketers have trouble determining the most effective social media tactics and 88 percent are not sure how to measure return on social media investment, according to Social Media Examiner’s […]

25 05, 2016

May 25th, 2016|

7 Social Media Metrics You Forget to Measure

I will be the first to admit that I’m tired of reading about social media trends. Perhaps I have social media guru fatigue, but every time I read about a new theory of social business or seven quick steps to employee social engagement, my eyes get the faintest glaze.  Even if I enjoy social media […]

17 05, 2016

May 17th, 2016|

Harness the Power of Social Intelligence. Make Data-Driven Decisions with Actionable Insights

Imagine a life without Facebook? For many it’s an impossibility. On February 4th, 2014 Facebook completed 10 years since a Harvard sophomore named Mark Zuckerberg created a website called Thefacebook.com to let his classmates find their friends online.

So much has happened in the social space since then and much has been said about the growth […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]

20 12, 2014

December 20th, 2014|

The Killer Three Questions to Define a Communications Strategy

I noticed a recent post on Facebook asking if social media was a strategy or a tactic and it got me thinking about the hard questions that sit behind a communications strategy or indeed social media strategy.

We have recently been grappling with simplifying the development of a communications strategy down to its bare bones.

It is […]

26 11, 2014

November 26th, 2014|

What Communicators Need to Know in 2015: Top PR & Social Media Trends

Want a glimpse into the future of what’s hot in PR, marketing and social media for 2014? Allow me to let you in on a little secret. The future is already here and brands need to get on board now.

In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left […]