Social Media

21 05, 2019

May 21st, 2019|

All Shook Up: Coming Out of Social Shake-Up 2019, I Can’t Help But Feel Empowered

Author: Daniel Craig

Social media conferences feel different these days. Not that I go to too many – work doesn’t stop for conferences. But say, six or seven years ago, you would go to a big show for brands to put their war rooms on display, showcasing their always-on prowess, and anticipating the next “Oreo moment.” […]

8 05, 2019

May 8th, 2019|

Trier and Company Wins Top Honors in Social Media

We love awards.. And we especially love awards when they involve our work and our clients. Today, we won top honors from PR News in the category of social media – ‘Twitter – Best Tweet Content’ – at the Social Shake-Up conference in Atlanta.

We’re thrilled, we’re happy and we’re proud!

The Social Shake-Up conference is the […]

10 03, 2019

March 10th, 2019|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

8 03, 2019

March 8th, 2019|

The Words That Sell Most Anything in Digital Marketing

Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword.

As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a […]

29 10, 2017

October 29th, 2017|


So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.

It’s time for a social media audit. Carrying […]

16 06, 2016

June 16th, 2016|

Learn to Set Social Media Goals That Make Sense for Your Brand

Do you ever wonder how the number of “laughing until crying” emojis  on a post REALLY impact the bottom line? Or wonder how shelling out a perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my Social Media goals make sense?

Truthfully, one could write […]

1 06, 2016

June 1st, 2016|

What Social Media Marketing Metrics Matter Most?

Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. 91 percent of marketers have trouble determining the most effective social media tactics and 88 percent are not sure how to measure return on social media investment, according to Social Media Examiner’s […]

25 05, 2016

May 25th, 2016|

7 Social Media Metrics You Forget to Measure

I will be the first to admit that I’m tired of reading about social media trends. Perhaps I have social media guru fatigue, but every time I read about a new theory of social business or seven quick steps to employee social engagement, my eyes get the faintest glaze.  Even if I enjoy social media […]

17 05, 2016

May 17th, 2016|

Harness the Power of Social Intelligence. Make Data-Driven Decisions with Actionable Insights

Imagine a life without Facebook? For many it’s an impossibility. On February 4th, 2014 Facebook completed 10 years since a Harvard sophomore named Mark Zuckerberg created a website called Thefacebook.com to let his classmates find their friends online.

So much has happened in the social space since then and much has been said about the growth […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]