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Social Audit

29 10, 2017

October 29th, 2017|

WHY DO YOU NEED A SOCIAL MEDIA AUDIT?

So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.

It’s time for a social media audit. Carrying […]

16 06, 2016

June 16th, 2016|

Learn to Set Social Media Goals That Make Sense for Your Brand

Do you ever wonder how the number of “laughing until crying” emojis  on a post REALLY impact the bottom line? Or wonder how shelling out a perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my Social Media goals make sense?

Truthfully, one could write […]

1 06, 2016

June 1st, 2016|

What Social Media Marketing Metrics Matter Most?

Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. 91 percent of marketers have trouble determining the most effective social media tactics and 88 percent are not sure how to measure return on social media investment, according to Social Media Examiner’s […]

25 05, 2016

May 25th, 2016|

7 Social Media Metrics You Forget to Measure

I will be the first to admit that I’m tired of reading about social media trends. Perhaps I have social media guru fatigue, but every time I read about a new theory of social business or seven quick steps to employee social engagement, my eyes get the faintest glaze.  Even if I enjoy social media […]

17 05, 2016

May 17th, 2016|

Harness the Power of Social Intelligence. Make Data-Driven Decisions with Actionable Insights

Imagine a life without Facebook? For many it’s an impossibility. On February 4th, 2014 Facebook completed 10 years since a Harvard sophomore named Mark Zuckerberg created a website called Thefacebook.com to let his classmates find their friends online.

So much has happened in the social space since then and much has been said about the growth […]