Social media should expand your reach to untapped audiences, not maintain the status quo.
Social Audit measures, evaluates, interprets, optimizes and improves the digital footprint of an organization’s social media and digital marketing performance. Social Audit helps to narrow gaps between vision, goal and reality. We give marketers the power to shift mindsets by understanding each channel’s purpose and key performance indicators. Social Audit is an industry leader in social media measurement.
Who benefits from Social Audit?
Companies that are new to social media and digital marketing
Companies that have been unorganized and uncoordinated in their social media marketing
Companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps
Companies who want to drive clicks to their website or app downloads via social media
What Does Social Audit Include?
Much like the digital landscape, no individual brand presence is the same. Social Audit offers these two packages designed for different sized companies.
Social Media Starter Kit
Social Media Footprint & BenchMarks
How are you currently doing on your social media accounts? Who are you engaging with and how are the conversations forming? We will assess your benchmarks and establish which KPIs you should be tracking.
Immediate Recommended Changes
Recommendations: Do you have the right type of Facebook/Google+ page? Are all bio and image assets representing your
Social Media Best Practices
Every online audience is different. Social Audit will define what soft and hard best practices you should maintain,and which you can optimize to reach your target audience.
Social Media Targeting
What Influencers should you be engaging with on each network? What hashtags should you use? We cover your vertical and horizontal markets.
How to do you engage with those who have influence online? Build relationships with social media influencers so they advocate for your brand.
Sourcing Industry News
No one wants to hear about your company 100% of the time. How are you contributing to online industry conversations? We’ll show you how.
Compare the social presence & strategy of competing brands (up to 3). Uncover opportunities you have yet to leverage. Learn how to differentiate your digital marketing with SEO, Ad Words, Meta assets and more.
Social Media Advocacy Program
Social media advocacy can exponentially expand your reach to target markets. Get the steps you need to begin a social advocacy program. Lean who’s already advocating in your company and what competitors are already doing it.
Social Platform/Tool Recommendations
What Social Media Platforms and Tools would deliver you the most efficient, cost-effective results?
Social Media Calendar Template
Receive a Social Media Calendar template so you can easily continue to follow best practices.
Comprehensive Digital Audit
Social Media + Website Analysis
Social Media Starter Kit
You will receive everything that is included in the Social Media Starter Kit.
Is your website up to snuff? Is your website user experience generating leads, downloads, and increasing website traffic?
Are your website features comprehensive and competitive? Are your features and plugins supporting your social media and SEO strategy and goals?
Is your site visually competitive? How does it compare with your direct competition?
Is your website pulling in your target audience and receiving traffic to your desired pages? Learn who is visiting your site, how they are navigating through it and the times when traffic is highest. Receive a comprehensive review of your Google Analytics account.
There are a lot of components that going into a blog; SEO, heading tags, page titles, meta-descriptions, social sharing, categories & more. Are you tailoring them all to increase organic traffic and to control how your posts are being shared to social media channels?
Content Marketing Practice & CTA Analysis
Establish which Calls-To-Action are converting the most traffic into leads and how to properly funnel your marketing efforts.
What keywords is your website and its individual pages ranking for? Learn what Ad Words are being used by your competition.
Is your website engine formatted so you can properly implement all website meta elements? Website pages and posts without it are limiting your organic reach and search engine rank.
Website Competitive Analysis
Learn how your website compares to the competition (up to 3). What are they doing that you aren’t and how to differentiate your digital footprint.
With such a panoply of social channels available, and plethora of digital assets to orchestrate, how can marketers keep track of what people are posting, tweeting and chatting? We deliver a systematic examination of social data to help marketers discover, categorize, and evaluate all the online talk about a brand.
What are customers saying about your brand?
How are your competitors leveraging digital marketing?
Where can you shine in comparison?
Social Audit is designed to help marketers see their brands from the consumer’s perspective and helps marketers shift mindsets from control to engagement.
We Audit the Platforms You Use
Don’t see your platform? No problem. Let us make a custom quote for you!