We love awards.. And we especially love awards when they involve our work and our clients. Today, we won top honors from PR News in the category of social media – ‘Twitter – Best Tweet Content‘ – at the Social Shake-Up conference in Atlanta.
We’re thrilled, we’re happy and we’re proud!
The Social Shake-Up conference is the only event in the United States dedicated to marketing, communications and social media professionals who are serious about social media and look to find innovative ways to leverage digital content to drive business results. For this award, Trier and Company presented the Twitter campaign titled ‘Explore the Myths About GaN Semiconductors – an integrated communications campaign incorporating thought leadership, content marketing, social media and digital marketing. The campaign used integrated communications to highlight widespread misconceptions about Gallium Nitride (GaN) power semiconductors. In this two-month long content, social and digital campaign, Trier sought to dispel the mistaken beliefs about cost and risks, while revealing the benefits and opportunities associated with GaN power.
Many thanks to our client, GaN Systems for allowing us to opportunity to create and deliver this successful campaign. Traditionally, semiconductor companies tend to steer on the conservative side of social channels. Yet, GaN Systems jumped into the social media world – and became the first of the global power semiconductor companies to shout its uniqueness from the digital rooftops. Additionally, this award showcases out cross-platform and integrated content marketing methodology.
And a special shout out to Trier and Company‘s Director of Social Media, Dan Craig – who worked diligently and creatively to deliver the message on social channels.