Our client, VueReal, creator of the patented MicroSolid Printing™ platform, is at the forefront of next-generation microLED and micro semiconductor device manufacturing. The company’s unique eco-friendly micro-pixel process addresses the industry’s most pressing challenge: the need to efficiently and sustainably transfer microLEDs and related micro semiconductor devices at scale. VueReal faced low market awareness and limited industry understanding of microLED’s advantages over established technologies, such as OLED. A leading venture capitalist introduced VueReal to Trier, recognizing our expertise as a strong fit to help elevate VueReal’s market presence and communications strategy. To address these challenges, VueReal needed to:

• Expand industry awareness and visibility
• Communicate the unique benefits and differentiators of MicroSolid Printing™
• Craft a compelling narrative aligned with market demands and trends
• Implement an integrated strategic communications program to reach target audiences and influencers across multiple verticals
• Bridging this knowledge gap and establishing a credible, differentiated position in the market was essential to driving sustained growth.

Trier partnered with VueReal to deliver an integrated, multi-channel communications strategy grounded in a clear, cohesive messaging architecture—connecting VueReal’s core capabilities to urgent industry challenges and evolving market trends. To elevate visibility and credibility, Trier led a thought leadership program that secured standout media coverage, high-impact bylined articles, and prominent speaking opportunities for VueReal’s CEO, board members, and subject matter experts. A continual pipeline of tailored content supported both early-stage awareness and deeper engagement—offering clear, educational pieces for broad audiences and more technical insights for stakeholders further along in their decision journey. A targeted social media and digital marketing program amplified these efforts, a proactive speaker placement strategy, and digital campaigns—all focused on reaching and activating decision-makers across VueReal’s core markets. Over a six-month period, VueReal led in Share of Voice (SOV) against global competitors by 72%, resulting in major coverage across both vertical and horizontal publications.

Trier’s integrated strategy elevated VueReal’s visibility and influence within the fast-moving microLED display sector—an industry defined by accelerating innovation and rising market demand. In 2024 alone, Trier secured over 100 stand-alone media placements for VueReal, representing a 152% increase over the previous year. Quarterly coverage volume rose nearly 72% since the partnership began, underscoring sustained media momentum. VueReal saw a notable rise in earned panel and keynote invitations at premier global display events, including Display Week, CES, and DVN, reflecting growing recognition among industry leaders and decision-makers. Since Spring 2024, Trier’s approach to building an ongoing social media strategy has helped VueReal grow its LinkedIn following by 38%, increase its monthly average engagement rate by 79%, and generate 61% more clicks on content. VueReal has maintained strong organic performance while expanding reach and engagement through targeted ad campaigns.