From Startup to Established Brand through PR and Social Media

Challenge

Phizzle has been a long-standing client of Trier’s, first teaming in 2009 when the company was a startup and focused primarily on mobile marketing. Today, the company is thriving and has expanded its brand to become a leading technology provider of automated engagement solutions.

When we first began working with Phizzle, the mission was to launch the company and build brand awareness programs that reached press, influencers, customers and analysts. Trier was tapped to Phizzle to become a go-to name in their market sector. Additionally, Trier was tasked with building out Phizzle’s core messaging, digital communications efforts, marketing collateral, thought leadership platform and social media.

Together, with Phizzle’s CEO and team, Trier began an intense and exhaustive press outreach program, targeting journalists who covered the mobile marketing sector first and then, branching out to business and influencer press. Simultaneous, social media outreach was initiated to broaden the Phizzle brand. Speaking opportunities for the company’s CEO were initiated at a cross-section of events and a solid press release pipeline was out into effect. Initiating relationships with Phizzle’s marquis clients such as Madison Square Garden and an assortment of sports leagues, Trier and Company was able to deliver on customer testimonials.

The Results

The media results Trier and Company achieved for Phizzle – both corporate and product – were outstanding — from placements in NY Times, Wall Street Journal and Fast Company to consistent coverage in the mobile-focused publications. To date, Phizzle has received more than 120 mentions in global media coverage. Analyst firms such as Forrester and GigaOm have primed Phizzle as a ‘vendor to watch’ and the company’s social presence has grown significantly – both in B2B followers and industry influencers. Phizzle was cited as one of Forbes Magazine’s Most Promising Companies in 2013 and 2014.