Capgemini Case Study

Launch global established player in the F&A, BPO and Payments marketplaces. Expand on global technology partnerships to drive awareness of payments innovation.

Challenge

Launch established player in the F&A BPO and Payments marketplaces
Drive initial PR campaign to vertical press and target analysts worldwide
Introduce and educate external audiences to Capgemini F&A vertical markets via integrated communications campaigns
Define Capgemini’s Expertise — (Domain Experience), financial stability (40 years revenue growth) and proven efficiency innovation
Communicate the need for Capgemini’s customized F&A applications

Strategy

Implement POV for the brand – and for the solutions/partnerships
Implement customer wins and case studies program to drive momentum in press
Implement market awareness to Capgemini’s technology partnerships
Implement integrated communications programs around Capgemini’s brand of technology – a differentiator in the space
Implement PR momentum in select vertical markets: Banking, Retail and CPG
Implement integrated communications campaigns for F&A practice worldwide

Results

Capgemini featured in 43 global business publications over six-month timeline
Capgemini CEO featured on BBC, CNN, CNBC as stand-alone guest
Capgemini received major coverage consistently: Financial press (IBD, CFO Magazine, Los Angeles Times); Trade press (Treasury & Risk,
Credit and Collections, Inside ARM, FAO Today, Business Finance, Strategic Finance, Global Finance, etc.); Vertical press (Payments Today,
Automotive News, Auto Leasing Today, Chain Store Age, Government Technology, etc.)
Initiated content marketing programs for Capgemini UK, Hong Kong and India
Speaker’s Bureau initiated for Capgemini SME’s for panel speaking opportunities
Initiated social media and digital marketing programs for FinTech practice