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Content Marketing

14 07, 2018

July 14th, 2018|

Trier and Company Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study […]

29 10, 2017

October 29th, 2017|

WHY DO YOU NEED A SOCIAL MEDIA AUDIT?

So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control.

It’s time for a social media audit. Carrying […]

25 10, 2017

October 25th, 2017|

Should Public Relations Claim Control of Content Marketing?

Should Public Relations Claim Control of Content Marketing?

At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead […]

25 10, 2017

October 25th, 2017|

What’s Your Brand Worth?

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.

It turns […]

2 08, 2017

August 2nd, 2017|

Strategic Communications Leaders. Are You One?

Strategic Communications Leaders. Are You One?

1. Self-aware: They understand how their role fits within the organization.
Today’s communications professionals understand the interconnectedness of the marketing, advertising, content, and strategy functions of their organization, including how they fit in among them. Aligning communications with other aspects of the business allows them to amplify […]

31 07, 2017

July 31st, 2017|

The Building of Influence in B2B Marketing

Over the last six months, we’ve been focusing on influence – blogging about it, talking to client and colleagues, researching the impact of online influence.  What started as a basic premise – the idea that amidst all the new dynamics in the market, influence still matters – has grown into a full-blown methodology that is […]

18 06, 2017

June 18th, 2017|

So You Think You’re A Thought Leader?’ Here’s Why You’re Probably NOT.

So, You Think You’re A Thought Leader? Think Again…

Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of dogma? Yes. Consider ‘Thought Leadership’, one of the key strategies that are being misused and overused. I truly cringe every time someone presents their PR or digital marketing plan […]

30 08, 2016

August 30th, 2016|

You are What You Write: How Content is Shaping Your Brand

Experts have revealed that this year we will consider content as the ‘king,’ something that they’ve used to explain how content will shape the current and future trends of the online marketing and branding processes. Citing Content Marketing Institute and MarketingProfs’s October 2013 study, Yahoo! Finance said that B2B marketers are relying on content to […]

26 04, 2015

April 26th, 2015|

The New Frontier for Public Relations – Content Marketing

Today, many of the traditional ways of public relations are ceding ground to content marketing.  Once upon  a time, companies poured millions of dollars into magazines, newspapers and broadcast advertising, but many of those methods are being reconsidered.  In fact, a majority of the technology clients with whom we work look to us for content […]

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]