Content Marketing

2 04, 2015

April 2nd, 2015|

Thought Leadership – The Secret Ingredients

It seems like the pendulum has swung too far on the concept of thought leadership.  There are some camps that treat the concept of influential marketing as a panacea:  “Anyone can do it – just think of something thought-provoking to say!”

There are lots of folks who can shout from the top of a mountain and […]

27 03, 2015

March 27th, 2015|

What’s New in PR and Content Marketing for Technology Startups?

Visuals are no longer a “nice-to-have.”
Facebook posts that include a photo or video get 50% higher engagement than those posts without visuals. A press release with multimedia gets 9.7 times more views than a press release without. The majority of editors require some kind of visual for every online article. Visual content is a HUGE […]

5 02, 2015

February 5th, 2015|

What is a Corporate PR Culture and Why is it Important?

When I founded Trier and Company, I had some strong opinions about the kind of public relations firm that I imagined I would create. After much peer discussion and reflection, I committed to the core values of Imagination, Innovation, Commitment and Discovery.

How do you define success and how do you celebrate it? What is the […]

7 01, 2015

January 7th, 2015|

What’s the value of PR for tech startups?

At Trier and Company, a healthy chunk of our clientele roster is represented by technology companies in what we call “the startup phase.” They represent a fairly wide range of technology sectors – mobile apps, digital marketing and marketing automation solutions, finance and accounting tools, mHealth platforms and as recent as last week, our first […]

26 11, 2014

November 26th, 2014|

What Communicators Need to Know in 2015: Top PR & Social Media Trends

Want a glimpse into the future of what’s hot in PR, marketing and social media for 2014? Allow me to let you in on a little secret. The future is already here and brands need to get on board now.

In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left […]

26 03, 2014

March 26th, 2014|

Trier and Company Launches Content Marketing Practice And Announces Expansion of Management Team

PR Agency Focused Solely on Technology Sector Continues to Expand Service Offerings and Expands Executive Management Team

San Francisco, CA. (March 26, 2014): Trier and Company, a prominent public relations and digital communications agency focused solely on the technology sector, today announced exponential agency growth in 2014 with the addition of numerous global technology clients and […]