We are an Integrated Communications Agency for B2B Technology Companies
Our strategic communications and results-driven integrated marketing campaigns accelerate your growth and position your brand for long-term success.Why Integrated Communications?
Traditional PR is no longer enough. We know that the intrinsic value of a communications program is to drive action and deliver results, acquire new customers and partners, elevate the brand and heighten awareness. Strategic cross-channel campaigns make it possible for brands to align their messaging, creative and promotion for maximum impact.We have Deep Experience in Establishing Leadership Positions for Technology Companies
Our team is perfectly positioned to help you emerge in new markets and scale globally. We craft the right story, tell it the right way, to the right audience.
Brand Strategy & Thought Leadership
Rooted in a process that is collaborative, research driven and incorporates a deep understanding of your business, our messaging is cogent, compelling and sticky. It enables you to break through industry noise and remain top of mind with your prospects, customers, investors and other key influencers.Powering Impact with Effective Brand Development & Compelling Communications Strategy
At Trier, we deliver comprehensive corporate branding and messaging Strategy for today's disruptive technology companies, across the globe and across multiple market segments.Message Development
Successful companies recognize the importance of clear and compelling messaging. Trier leverages its decades of experience and a range of services to deliver a narrative that makes an impact and drives both media action - most importantly, thought leadership.Powering Impact for Brands with Creative & Compelling Messaging
While there are many stories that we could tell; we develop the stories that we should tell. A message architecture ensures resonance with your target audience, differentiates your products and services and drives engagement and successful business outcomes.
Public Relations
Trier‘s roots as an agency are in PR. For more than two decades, Trier has been a trusted resource for delivering compelling stories and domain expertise to reporters, industry analysts and other media influencers. Our media relations campaigns have driven successful brand business outcomes for clients across each of our practice areas.Media & Influencers
Building relationships is the backbone of how we operate. We identify the journalists, bloggers and influencers important to your audiences. We follow reporters closely, pay attention to their evolving interests, and are proactive in getting your stories and narratives to the right reporters. We are tenacious in driving engagement and impact.Create, Post, & Engage
Every company is a media company… PR & Content: Paid. Earned. Owned and Shared. We tell your stories through content (POV, contributed articles, customer stories, industry studies, etc.) dependent on the platform strategy. We look to use content to encourage engagement and advocacy.Observe & React
We closely monitor key publications and conduct “Rapid Response” outreach when articles publish on topics relevant. Coverage comes from smart thinking, acting and sharing unique, compelling insights.
Data and Analytics: Share of Voice: Measure & Optimize
Our data and insight-driven approach to PR is unequaled. We report qualitative and quantitative metrics, trends and opportunities. Then optimize.
The Value of Data
Data helps to show your growth and success. The data which you gather, use, and present portray your expertise as a public relations professional.
The quality of data you use to influence the public improves your value as a PR expert. The data you disseminate needs to be something you can be proud of as a professional. It should enable you to positively influence public opinion about an individual, company, or brand.
Furthermore, quality data is a valuable asset in public relations because it adds credit to your portfolio as a PR expert.
Comprehensive Reporting
Trier leverages multiple, cutting edge analytics sources to bring your cross platform data together. We then provide that data to you (in a visual and easy to consume format) along with analysis and actionable recommendations in a single End of Month Report. In the same way that you and your goals are not the same as any other companies, neither is your report. It’s tailored to the KPIs that are most important to you and the data best suited to your campaigns.Bottom Line of Data in PR
The importance of data in public relations continues to take center stage in organizations, institutions, and companies. Furthermore, individuals and employers realize that incorporating data in public relations helps in crafting better solutions and strategies for brands. The use of quality data by PR professionals improves the public image of a company. More so, it adds value to your service as a PR expert.
Our Media Relationships: Experts in Technology PR
Building relationships is the backbone of how we operate. We identify the journalists, bloggers and influencers important to your audiences. We follow reporters closely, pay attention to their evolving interests, and are proactive in getting your stories and narratives to the right reporters. We are tenacious in driving engagement and impact.Being in the Game for 20+ Years
has yielded long-term relationships with some of the most important and trusted media outlets in the world.A Passion for Technology
wherever it is used and however it is applied. From Silicon Valley to London to Taiwan - and everywhere else, Trier has our finger on the pulse and we are able to bring our clients unparalleled industry insights. Our approach to business media, tech media and vertical PR is entrepreneurial and agile. We used to believe that successful PR was about who you knew at TechCrunch. Now, we think quite differently. Successful media coverage is about your narrative and value-add. Not about who you know… We represent technology companies seeking visibility and relevance in today's fast growing digital world - and rarely do we miss the mark in acquiring media coverage.An Expert Team
As one of the leading tech PR Agencies in North America, our team of experts lead high-growth tech companies' communications campaigns. We handle major milestones, from launching products, developing strategic campaigns around Mergers & Acquisitions, fundraising and IPOs, through to building layered programs that bring our clients into mainstream conversations. We get it.
Content Marketing
High-quality content is the backbone of any successful integrated communications program. Every piece of content works in tandem to feed the funnel. NO piece of content sits in a silo.
Trier’s Content Marketing Offerings:
- Inbound Marketing Persona & Buyer Development
- Content Creation & Management
- Premium Content Development
- Optimized Landing Pages & Website Copy
- Email Marketing / Campaign Strategy / Lead Nurturing
- Video Script Creation & Podcasting Corporate Presentations/Board Decks
- Speechwriting
Cross-Channel Content Creation Builds Brand Awareness and Drives Leads
As an integrated communications agency, we understand the importance of content. That’s why we create research-backed content marketing strategies and deliver content that meets audiences where they are. Whether it’s a data-intense white paper, technical product blog post, or a thought leadership byline, our content team creates pieces you can leverage across marketing channels to achieve your business goals.
What are those business goals?
Bottom line - Feeding the funnel. Driving traffic and conversions to your website via content. Blogs, POV, Newsletters, Digital Marketing Campaigns and more. All pieces of content written by Trier’s content team is intended to amplify your business. Our team of writers and former journalists develop “the why” in your story to reach audiences on an emotional level, drive engagement and prompt them to take action. It’s not enough to talk about what you do -- you must show your audiences how you think. A brand’s content strategy is the best way to control its messaging across owned channels such as a website, social media platforms, blog or videos.
Social Media Marketing/Digital PR
Social media has forever altered the way we communicate. It's storytelling on steroids. In real-time. Social media marketing isn’t one-size-fits-all. Whether on LinkedIn or Twitter or Reddit, we will use audience intelligence to tell creative stories that elevate your brand’s presence.
We build custom social media programs designed to drive awareness, trust and engagement, and action. We get the word out about your brand by developing hyper-targeted content and distribution strategies to help you get seen and found by the right people, in the right places. We help you build trust and loyalty by engaging your audiences with owned, earned and shared content. And we build and execute cross-channel campaigns to reach audiences at all stages of the marketing funnel to drive critical actions like leads, sign-ups, applications, downloads, etc.
Our Approach to Social Media
We look at social media as both a strategy and a practice. Social media has altered the way we communicate - the way brands develop a brand - and most importantly - the way we deliver news in real-time. It’s sharing. It’s engagement. It’s story telling with compelling visuals.
We bring brand stories to life across paid, owned and earned media through participation in the social space, increasing audience connection, consideration and minimizing crisis scenarios to accelerate growth.
Engaging Social Media Campaigns
People turn to social media to be delighted, informed, engaged. Whether you have a brand awareness problem or are looking to shift perception and drive engagement, our social media management services begin with comprehensive research and analysis to identify creative white space through which to deploy a scroll-stopping social media strategy.
SOCIAL MEDIA MARKETING PERFORMS BEST WHEN PART OF A MULTI-CHANNEL INTEGRATED COMMUNICATIONS STRATEGY
Trier builds social media campaigns for clients on a daily basis. Every piece of content we develop has both an earned and paid digital PR element. By doing so, we enable our clients to deliver the message everywhere potential business leaders might be searching. We bring brand stories to life across paid, owned and earned media through participation in the social space, increasing audience connection, consideration and accelerating growth.
An Award-Winning Team
Consistently, over the past five years, Trier has won multiple industry awards for various social media/digital PR campaigns. Take a look at our awards. Let the accolades speak for us.Select Awards
