What Does Trier and Company do?
Trier and Company provides a full range of Public Relations services including:
- Positioning and Messaging for company launches
- Introduce companies and products to media and analysts
- Horizontal and Vertical media outreach
- Analyst Relations – Industry and Financial
- Case studies on customers for specific vertical market sectors
- Competitive research/communications audits
- Collateral development for sales teams
- Dramatic growth of press coverage to include IT, Vertical Markets and Business coverage on a weekly basis; initiation and development of significant analyst coverage
- Initiation of awards programs – both corporate and product categories
- Development of aggressive speakers bureau program for both keynotes and panel opportunities
- Initiation and development of internal communications program to create corporate culture and support HR initiatives
- Initiation and ongoing development of customer marketing programs
- Management of projects including competitive analysis, evaluation of new markets and management of in-house public relations staff
