Trier launched Refresh – the mobile platform connecting the dots between profiles, photos, statuses and events across multiple social networks.
INDUSTRY: Digital Transformation
The Challenge:
Refresh set out to use the world’s information to bring people closer together.
The Strategy:
Trier established an aggressive timeline for the Refresh global rollout, designing an integrated communications framework. Digital campaigns were put into effect & social media outreach began ahead of the launch and various influencers were asked to write guest blog posts alluding to Refresh’s technology. Beta-only launch garnered more than 60,000 downloads.
Refresh’s coverage ranged from mainstream media outlets to top-tier technology blogs. Some of the outlets include: Mashable, ReadWriteWeb, CNET, Engadget, Re/code, TechCrunch, VentureWire, Wall Street Journal, CNN, Forbes, Fast Company, Huffington Post, The Next Web, Business Insider, WGN News, FOX News, CBS News, Reuters, The Atlantic, Tech Cocktail, IntoMobile and Appolicious.
The Results:
Within two months of launching Refresh, the company achieved over 500 million impressions and 47+ media placements. There were over 150,000 downloads within the first 72 hours of the launch, and 600,000 visits to the Refresh app.
Created process for managing participation in Magic Quadrants, Waves and MarketScape reports. Out of nine possible reports, secured three leader positions and two first-time inclusions.
Refresh was acquired by LinkedIn